Remember poor George Costanza from Seinfeld when he suffered from “shrinkage”? “I was in the pool! I was in the pool!” he yelled in humiliation. Poor George. (I added the Seinfeld clip below for your viewing pleasure.)
Well, there is a new type of shrinkage in town!
Consumers Beware of Product Shrinkage!
Let’s take Bounty for our first example, you can buy an 8 pack with 72 sheets per roll or an 8 pack with 66 sheets per roll AND the packaging is almost identical! You think you are getting the same thing, but you are losing up 2/3 of a roll when you buy the 8 pk. with 66 sheets per roll.
I didn’t realize that Skippy Peanut Butter now comes in a 16.3 oz. jar, and yet the size looks the same as when the jar was 18 oz! How do they do that? Easy, they hollowed out the bottom of the container, meaning there is less area to fill the jar with peanut butter!
Over the years, I’ve thrown a few packages of Keebler Chocolate Chip Cookies in my cart, but I never noticed that the package size was getting smaller. I guess I was focused on the big bright “New Look!” in the corner. That’s exactly what Keebler has done with their new packaging. If I looked down in the bottom corner, I would realize I am getting 2 oz. less than I was a few years ago.
The makers of Tide told NBC News they recently “improved the performance” of most of the Tide Plus line, which resulted in the average cost per load increasing by 13 percent. They said that “consumers are now receiving better product benefits.”
According to the Today Show report, experts say these small changes, losing a few ounces here and there, can save these companies millions of dollars.
If I had to guess, I would say that companies are shrinking product sizes to save money rather than providing better product benefits.
Net Weight-Conscious Consumers
What is a consumer supposed to do? According to Edgar Dworsky, who runs the website, consumerworld.com, “You have to become net weight-conscious,” Dworsky said. “And if your brand downsizes, see if a competitor is still the full size and buy that instead.”
So how do we know which brands are doing this? I’m glad you asked! You can find out by checking out this series of posts over at mouseprint.org that shows you which brands are selling you less and in some cases charging you more! Beware of this type of product shrinkage from:
and more….For more brands check out mouseprint.org.
This Today Show Rossen Report inspired this post.
As for me, I typically only buy the name brands I like if they are on sale, but now I will start to compare sizes to other brands and do my best to become “net-weight conscious”. I do buy a lot of store brands to save a few pennies here and there and hopefully the store brands are not following this trend too.
Now that you know about this product shrinkage, will it change the way you shop? Have you noticed any products that have mysteriously shrunk? Does George have a legit argument when it comes to his shrinkage? 😉
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