“I like radio better than television because if you make a mistake on radio, they don’t know. You can make up anything on the radio.” – Phil Rizzuto
Years ago, someone told me that I had a nice voice and that I would sound great on radio. Or was it, I had a face for radio? (That old chestnut.) I’m pretty sure it was the former.
For a long time now, I’ve wanted to have the experience of being on radio. I’ve listened to Talk Radio for years. Since the full time FM talk station WTKK went off the air, I’ve been listening to the Hill Man Morning Show on WAAF. When one of the show’s hosts, Danielle, reads the sponsors, I listen to her and think, I could do that. Of course she does a lot more than read the news and sponsors, she actually ad libs and talks about stuff. Funny stuff. Not sure I could do that.
Last week my Dad told me that he was going to run a radio ad for his picture framing business at the local Fitchburg radio station WPKZ (105.3FM/12.80 AM). I immediately volunteered to read it, telling him that I’ve always wanted to do that. He was happily surprised and was all for the idea.
Last Friday, minutes before we were to head over to the radio station, I met my Dad at his office and we made a couple of changes to the ad copy. His new website is Custom-Frame-Works.com. The domain name Custom Frame Works was not available, so he had to add those dashes in there. This actually sounds so unnatural to read…..”Custom Dash Frame Dash Works Dot Com.” So, he changed that line to, “Google them at Custom Frame Works in Fitchburg. ”
When we arrived at the station, we met with David Martinez, who is on air weekdays as host of the Daily Pulse. He talks about a variety of interesting topics, features local businesses, as well as local government news via his interviews with the local city mayors, state reps and reps from the local chambers of commerce. David also handles marketing, which includes getting a nervous nelly novice like me to sound good on the radio.
Okay, true to form, I was nervous. During the first reading, my voice had that nervous shake to it. But David was reassuring that we had plenty of time to try again.
One hour later and the smile was fading from David’s face…
Not really. It was the third take that I thought was decent. Through the magic of editing, David is able to take out my breathing, and enhance my voice. And so, after only three tries and his handy editing, I think I sound pretty good. This commercial will air on WPKZ on 11/18 for one month.
Here is the 30 second clip. I read the first part and my Dad comes in at the end. The background music seems to go well too. (Just click on the arrow on the left side.)
My Radio Commercial
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