In today’s social world, managing your online reputation is more critical than ever, whether it’s your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand’s online goals, and is able to deal with negative chatter. I received a copy of Online Reputation Management for Dummies for this review.
Online Reputation Management for Dummies Book Review
Foremost, this book is a great resource for anyone who is interested in protecting their privacy and reputation online. This involves ensuring the right content appears when people look either you or your brand up in the search engines, or on social networks like Facebook, Twitter, or LinkedIn.
Learn how to remove your confidential information from sites like Yahoo White Pages. Get up to the minute info. on protecting your privacy on Facebook. Beware of “frictionless sharing” which is when your activity appears on timelines like Facebook and Pinterest. (Maybe you don’t want folks to know about the unpleasant medical conditions that you looked up!)
I found excellent advice on creating “super-safe” passwords and how to store them safely.
Portions of the book are focused on establishing online reputation management for businesses. The author discusses the process of how to set up crisis teams to monitor and manage online activity.
I was most interested in establishing my reputation as a professional blogger.
While I am familiar with keywords and how to incorporate them into my blog posts, I found great advice on building an SEO foundation for my site, which also involves incorporating my top five key words on Twitter, Facebook and LinkedIn as well.
Tips on writing for my blog are always of interest and this book is chock full of them. The author covers tips on how to create effective blog titles, to repurpose blog content, to create editorial schedules and to incorporate guest posts into my blog.
The chapter on discovering and inspiring brand evangelists is very interesting. In my case, these are the folks that read, comment on generally like (I hope) me. This chapter explores recognizing and identifying true influence and using cool new tools for rating influence.
While this book covers much more than I’ve touched upon here (like how to manage a crisis that effects your online reputation) the biggest lesson to managing one’s reputation online is being proactive! This book is an excellent place to jump right in and navigate the waters of your online journey.
About Online Reputation Management for Dummies
Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.
- Shows you how to create a solid, productive online reputation management system
- Helps you achieve your brand’s goals and be ready to deal with negative chatter or crises
- Explains how to set up an online reputation management and response team
- Covers how to identify and incorporate both everyday and crisis SEO keywords
- Explores reputation creation through listening, messages, images, video, and other media
- Helps you handle crises with social media, bloggers, and other influencers, and respond immediately
Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.
About the Author
Lori Randall Stradtman specializes in creating social media campaigns for brands. A popular conference speaker, she frequently contributes to New Media Expo and many online publications. Lori belongs to Public Relation Society of America (PRSA) and International Association of Business Communicators (IABC).