What do DJ Steve Aoki, Duran Duran and Trident all have in common? It’s the Trident See What Unfolds campaign! Trident Gum turned an ordinary Wednesday night into something unexpectedly FUN with the help of superstar DJ Steve Aoki and Duran Duran. Trident is getting Moms Own Words readers in on the fun by sharing this exciting musical collaboration and offering one Moms Own Words reader a year’s supply of Trident layers gum! That’s five boxes of 12 packs each!
Approximately 3,000 lucky fans were treated to an evening of unexpected surprises thanks to world renowned DJ Steve Aoki, who hosted an unforgettable performance that included an appearance by legendary pop superstars Duran Duran. The defining moment of the night was a Steve Aoki produced remixed performance of the band’s classic hit, Hungry Like The Wolf, aptly named, “Hungry Like The Wolf: Steve Aoki vs. Duran Duran – The New York Werewolf Mix” that brought the house down. The remix was the joint vision of electronic dance music master DJ Steve Aoki, and Duran Duran, who collaborated for weeks on the reinvention of the song.
Hungry Like The Wolf: Steve Aoki vs. Duran Duran – The New York Werewolf Mix
Content and/or other value provided by our partner, Trident.
“We could not pass up the opportunity to work with Steve Aoki on a remix of one of our songs. It’s always really exciting to collaborate with someone whose work you admire, especially when what you are creating together is something that ultimately you’re going to perform live. Unlike so many remixes, where a DJ takes just a few elements from the original to create a new track, the challenge for Steve and all of us was to come up with something that every member of the band was well represented on, and that could be performed live on stage for the fans,” said Simon LeBon, lead singer Duran Duran. “This event is the beginning of a really exciting summer for us including tours in both the States and Europe, where we end up with a concert back home in Hyde Park for the opening of the Summer Games.”
“I am always looking for new projects and opportunities that allow me to push my limits and surprise my fans- the chance to remix Hungry Like The Wolf has been a lot of fun and Duran Duran and Trident have been great partners,” said DJ Steve Aoki. “Hungry Like The Wolf is such a classic hit, I was thrilled to remix it and now we’re handing it to the fans to bring it to the next level with the video competition. I can’t wait to see how it turns out!”
For more information and to see if the Trident See What Unfolds Live road show will be coming to your city, go to Facebook.com/TridentGum.
My Favorite Musical Collaborations
Trident asked me to share a few of my favorite musical collaborations. Anything that two of my favorite singers Michael McDonald (formerly of the Doobie Brothers) and Donald Fagan (formerly of Steely Dan) sing together is amazing. I also love Billy Joel and Elton John together – I’ve seen them in concert a few years back. For a collaboration that I would like to see? Just to show I am not just into the “oldies” how about The Black Eyed Peas and Rihanna?
About Trident® Sugar-Free Gum
Trident gum has long been a pioneer in providing oral health benefits to consumers. Trident was the first gum brand of its kind to undergo extensive long-term clinical testing in 1967 with studies showing that people who chewed Trident experienced significantly fewer cavities. Trident recently launched a new marketing campaign, the tone of which delivers against Trident’s brand purpose of “liberating fun” and is designed to facilitate an emotional bond with consumers. Understanding that a piece of Trident “sparks that fun” is at the core of the campaign’s new messaging. Trident is that tiny spark that motivates you to say yes to life’s fun experiences.
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A Years Supply of Trident Gum Giveaway
What are your favorite musical collaborations of all time? Trident wants to hear YOUR thoughts!!
One lucky Moms Own Words reader will win a YEAR’S supply of Trident layers gum! That’s 5 boxes (each box contains 12 packs) Enter by answering this mandatory question in the rafflecopter form.
Giveaway ends on Sep 11, 11:59 PM EST. Open to US. Winners (18 or older) will be chosen by Random.org through Rafflecopter and contacted by email. Please respond in 48 hours or a new winner will be chosen. To be fair to everyone, comments not meeting requirements will be deleted. Thank you for entering and good luck!!
Please enter using the rafflecopter form below.
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