This post is written for my fellow bloggers that may not know about Do Follow links. Please keep in mind, I am no expert. I am learning as I go along here.
Sponsored Posts and Do Follow Links
This Do Follow link business had been bothering me for some time now. I get frequent requests for either guest or sponsored posts that consist of what are called “Do Follow links.” When I point out Google’s policy on them, oddly enough I never hear back!
Do Follow Links are links that have a special HTML Markup inside that tells the Search Engines like Google to FOLLOW the destination inside the link and pass GPR.
Companies that seek to pay for Do Follow links are trying to increase their GPR from sites. These companies have been advised that the best thing they can do is to buy Do Follow links from websites that already have a good PR. In that way, their Page Rank will increase thus increasing their online success rate.
According to Google, it is against their policy to buy or sell Do Follow links. The following information is taken directly from Google’s Webmaster Guidelines:
However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.
Think about the time involved when it comes to naturally building up your page rank. Is it worth it to accept money for a Do Follow link if we are taking the risk that our site is the one that is penalized by a decrease in page rank for doing so? Or do you say, “Pagerank smagerank, I don’t care $ is $!”
I encourage you to read this article that I discovered over at Domainate.com. The following quote was pulled directly from the article.
“Google’s policy is that all sponsored links are to be no-followed to prevent link juice from passing, eliminating the SEO benefit. Google has been getting increasingly better at sniffing out these links and handing out penalties when they’re discovered. “
Do Follow Blog
When I was about to publish this, I came across a “Do Follow” blog. These sites are set up to allow for all comment links to be Do Follow. Everyone and anyone can post comments and get the benefit from the site’s page rank, which must attract all sorts of traffic (and a good share of spam) for that reason. No buying or selling here, so no problem.
In conclusion, sponsored posts and natural link building are both still great for traffic – but to be on the safe side, just say no to selling “Do Follow” links.
What are your thoughts on DO FOLLOW links?
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